Portfolio

With over 12 years of experience, I've had the privilege of designing a wide range of materials for nearly every development partner across our organization. My work has spanned a variety of mediums, from print and digital assets to packaging, branding, and product design. Every project is approached with a market- and audience-first mindset, ensuring that the designs not only resonate with the target audience but also align with broader organizational goals. Whether it’s creating impactful marketing collateral, shaping memorable event experiences, or developing engaging brand identities, I’ve consistently strived to blend creativity with strategy, resulting in designs that both inspire and drive meaningful results.

St. Jude PLAY LIVE

St. Jude PLAY LIVE is where gaming, creativity, and charity come together in an epic way! Each year, our team designs exclusive, vibrant branding and custom assets to inspire content creators and gamers to raise funds for St. Jude. From eye-catching visuals to unique incentives like limited-edition gear, special in-game rewards, and interactive challenges, every design amplifies the energy of the event and motivates players to give back. It’s not just about streaming—it’s about creating a community that plays to make a real impact.

St. Jude Marathon

Every year, thousands of runners, volunteers, and supporters from around the world come together for the St. Jude Marathon—a high-energy, purpose-driven event where every step supports the lifesaving mission of St. Jude. To celebrate this powerful movement, I designed a commemorative poster that captured the spirit of the race and the resilience of the kids it supports. More than a keepsake, the poster became a symbol of hope, achievement, and unity for participants and supporters alike.

Hazel's World of Colors

Our team was challenged to push the boundaries of storytelling—and we answered by transforming it into an immersive experience. Using projection mapping, we brought patient artwork to life on a stunning, room-sized scale, allowing donors and supporters to literally walk into the world of a child’s imagination. It was a bold reimagining of narrative and space, turning stories into environments and deepening emotional connection through interactive design.

Calvin's Happy Faces

Calvin, a childhood cancer survivor from St. Jude, had a powerful story—and this time, we let him be the storyteller. Departing from the traditional video format, we wanted to showcase his journey through his own words and original artwork. Our team brought his creations to life through dynamic animation, thoughtful design, and a narrative structure that honored his unique perspective. The result was a deeply personal, visually rich experience that captured Calvin’s resilience and creativity in a way only he could express.

Pop-up Book

When COVID-19 forced the world into lockdown, the hospital closed its doors to visitors—cutting off a powerful, personal connection between supporters and the children they help. The in-person tours that once moved people to give were suddenly impossible. We had to find a new way to bring that emotional experience to life. The result was a pop-up tour book—designed to open hearts by unfolding the stories, spaces, and spirit of St. Jude in an intimate, tangible way. It transformed distance into connection and helped keep hope—and giving—alive.

Event Experiences

With thousands of events across the country, bold, emotionally resonant visuals were essential to break through the noise. Each design was thoughtfully crafted to not only enhance the event theme but to visually embody the heart of the St. Jude mission—driving connection, inspiring action, and encouraging support through sponsorships, auctions, and donations.